What is SocialCRM?

Social media is the fastest growing marketing platform in the world, across individuals and corporate. It has spread like a forest fire, literally taking over the world and almost all those who are in the marketing or PR line of work. It has overtaken the traditional media such as print media, TV, videos, radio and others. What started as a website where people could get in touch with their school or college friends has today gone beyond giving brands a platform to reach out to the millions of prospective customers across the globe. Breaking barriers such as distance and language, the modern social media is revolutionizing the way people do business. Here are a list of things you need to keep in check when signing up for a social media marketing plan,

Measurable

Modern social media marketing is measurable as against the traditional system. You can keep track of number of followers, fans, users and members who are part of the group. The numbers are out in the open to see and share with ease. They are also specific to the business or profile created by the person and not a random number. This gives a good judge of how effective the platform is.

Cost effective Medium

You do need to spend to get social media marketing done for your brand or business. But, it is worth it! Apart from basic access to internet, the ideas, strategies involved require time and effort. All these are gained only through professional experience and so come for a cost. On the other hand, Traditional media comes with a certain set of fixed costs, which are definitely higher than the social media and take time to return results.

Get Instant Results

By using social media tools and techniques, you can see results right in front of your own eyes. There are no hidden actions or repercussions to these processes. If you post a message on Facebook or Twitter, you will see people respond to it instantly. This could be both positive and negative, but how you convert it to your benefit depends on your approach. Traditional media however requires time and it is not very clear how the results are measured.

More Accessibility

Social media platforms are easily accessible, especially to those with internet facility. Today, with most people using Smartphones it has become easy to be in touch with other members in their group, or to keep up on updates. Traditional media is limited in terms of access, and it has limited reach only.

Direct interaction with Customer/Clients

Via social media tools, brands and individuals can interact with their clients or customers directly. There is no intermediary but the internet and the platform involved in this process. Therefore, it is easier to keep in touch with the customer, work on the relationship and build the brand. For Traditional media, there is very little or no interaction with customers, except for subscriptions!